Beatson Clark has created a 250ml bottle for the launch of Aupale Grapefruit Seltzer
The bottle is based on the Canadian spirit brand’s 750ml vodka bottle for Aupale Vodka. Brand owner, the HC Spirits Inc, wanted to create a smaller version of the bottle to launch its new Aupale Grapefruit Seltzer and got in touch with Beatson Clark through its distributor TricorBraun.
Mathieu Caron, president of The HC Spirits Inc, said: “We have a particular bottle for our vodka which can be tricky to make, so we needed a partner that we would feel comfortable moving forward with.
“The new 250ml bottle is a bespoke design, a miniature version of our 750ml non-carbonated Aupale Vodka bottle. It’s a similar design and it can withstand pressure so it’s suitable for our carbonated Grapefruit Seltzer.
“We’re very happy with the design and outcome of the bottle. We were looking to create a premium package for a premium recipe and the response from the market has been overwhelmingly positive and therefore we’re extremely happy.”
Jan-Willem Ridt, export manager at Beatson Clark, said: “We were delighted to work with The HC Spirits Inc and Tricorbraun on this opportunity. The project is a perfect example of how are increasingly working with niche spirit brands and it is great for a spirits company to be using our standard flint glass which contains over 30% recycled content, which comes from our own on-site recycling plant.”
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