- Orange Smoke and Sur ma Peau are two new Eaux de Toilette by the Belgian designer Dries Van Noten
- The 200ml fragrances are bottled in recyclable glass, a first for Dries Van Noten as the industry focus on sustainability grows.
With an ever-growing focus on sustainable packaging within the perfume and cosmetics industry, Dries Van Noten’s new fragrances are a perfect match for Stoelzle Masnières Parfumerie’s premium, yet recycled glass bottles. The fragrances feature fresh, luminous overtones and lasting radiance, designed to be worn on their own or layered over the Eaux de Parfum collection.
Creative director Dries Van Noten’s passion for flowers spilled into the inspiration for his latest fragrance launch. Given that Van Noten cultivates a magnificent flower garden in his Antwerp home, he became inspired to collaborate with perfumer Annick Menardo in creating Orange Smoke, Menardo combined the purity of an orange blossom with the mineral facet of incense. For Sur Ma Peau, Van Noten worked with Quentin Bisch, who contrasted two strong sensations, bergamot and vanilla.
A strong collaboration between the Dries Van Noten and Stoelzle Masnières Parfumerie’s development teams led to new opportunities to focus on sustainable packaging:
- Adjusting the “clockwork”-type ring with notches previously used for the 100 ml EDP.
- The engraved finish of the letters has been meticulously defined, to give the bottle an even more
distinguished and exceptional character. - Numerous lacquering adjustments achieved the desired look. Shades slightly overlap, creating a subtle colour gradient. The fusion of two opposing shades, which influenced each other, needed to be completed without distortion.
Stoelzle provided an elegant, recyclable glass bottle in a 200ml format, ready for distribution in the EU, UK and USA, as well as online through the brand website, www.driesvannoten.com
In early March, the Belgian designer Dries Van Noten unveiled his beauty collection of perfumes and make-up at Paris Fashion Week, including his 100 ml Eaux de Parfum line carried out by Stoelzle Masnières Parfumerie: Jardin de l’Orangerie, Néon Garden, Rosa Carnivora, Raving Rose, Cannabis Patchouli, Santal Greenery, Voodoo Chile, Rock the Myrrh, Fleur du Mal, Soie Malaquais. As of 2018, Dries Van Noten is part of PUIG, a third-generation family-owned fashion and fragrance business based in Barcelona.
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