Day: April 8, 2025
The Key to Increasing the Use of Reusable Packaging in Supermarkets
The urgent need for sustainable packaging solutions has fueled a global push for innovation, demanding collaborative efforts that transcend geographical boundaries. Packaging Europe, a leading voice in the European packaging industry, recognizes this imperative and is strategically partnering with Chinese counterparts to accelerate the adoption of sustainable packaging innovations worldwide. This collaborative effort leverages the…
From Waste to Walls: Harnessing Air Moisture to Transform Plastic into Building Blocks
Plastic waste continues to be a significant environmental challenge, with conventional recycling methods often falling short in efficiency and sustainability. Addressing this issue, chemists at Northwestern University have developed a promising new technique that utilizes moisture from the air to depolymerize plastic waste, specifically polyethylene terephthalate (PET), a common polyester used in bottles and packaging.…
Lindt’s “Golden Gift” Elevates Easter Festivities
Lindt has officially unveiled its Easter collection, dubbed the “Golden Gift” range, signaling the company’s intent to further enhance the Easter experience, with a particular focus on its iconic Lindt Gold Bunny. Easter, that annual celebration of spring and renewal, has long been a battleground for chocolate brands. Supermarket aisles transform into a dazzling display…
Refreshing the Brand: Marks’ Packaging Redesign for Starbucks Refreshers in China
Marks’ recent packaging redesign for Starbucks Refreshers in China represents a strategic move to invigorate the brand’s presence within the competitive ready-to-drink (RTD) market. Recognizing the nuances of the Chinese consumer and the necessity for visually arresting branding, the agency has ostensibly sought to elevate the drink’s shelf impact. The ready-to-drink (RTD) beverage market is…
A Refreshing Redesign: One Water’s Evolving Aesthetic
One Water’s recent rebrand, characterized by a return to its original heart-shaped logo and the accompanying “Do One Good Thing” campaign, signals a strategic shift towards simplifying its message and reinforcing its core mission. While the brand’s vision of providing clean water to communities in need remains unchanged, this move invites a deeper examination of…
