In a commendable initiative aimed at reducing plastic waste, Sainsbury’s has announced plans to save an estimated 20.2 million pieces of plastic annually by introducing kerbside recyclable paper packaging with bamboo netting for its own-brand avocado twin packs. This eco-friendly packaging will first undergo a trial phase in 77 selected Sainsbury’s supermarkets, where customers can purchase the Ripe & Ready Avocados twin pack presented in this innovative design.
As affirmed by Claire Hughes, Director of Product and Innovation at Sainsbury’s, the switch to paper packaging represents a critical component of the company’s broader strategy to achieve a greener future. “The initiative reflects our continuous efforts to help develop more sustainable and innovative packaging solutions,” Hughes stated, expressing anticipation for customer feedback during the trial period.
Sainsbury’s sustainability journey does not end with avocados. The retailer has implemented various initiatives, including the introduction of the ‘Good to Know’ logo, which alerts consumers to packaging that is more sustainable, such as those featuring reduced plastic content. Notable examples include the recyclable cardboard trays for their chicken and fish products, projected to save 694 tonnes of plastic annually.
The commitment to environmental responsibility is echoed across the retail sector, with competitors like Tesco also exploring sustainable practices. Tesco is currently trialing recyclable cardboard containers for its avocado products and has begun eliminating barcode stickers in favor of laser-etched information, a change that is anticipated to reduce plastic usage significantly.
Sainsbury’s innovative packaging solution for avocados marks a promising step in the industry-wide shift towards sustainability. Should the trial prove successful, a broader rollout in stores and online is on the horizon, reinforcing Sainsbury’s dedication to minimizing its environmental footprint.
Source:
https://packagingeurope.com/news/sainsburys-repacks-avocados-in-recyclable-paper-with-bamboo-netting
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