Into The Light, the Stockport and Liverpool-based branding and design agency, has created the look for a new kids drink from Horlicks, owned by Warrington-based Aimia Foods.
Horlicks, a celebrated name in malted beverages for over 150 years, has embarked on an exciting journey with the launch of Horlicks Kids Chocoland. This innovative product represents the brand’s first venture into the young family market, specifically crafted to meet the nutritional needs of children. Enriched with ten essential vitamins and minerals, this delightful milk-based beverage aims to deliver the malty goodness that Horlicks is renowned for, nurturing the next generation of loyal consumers.
To complement this launch, design agency Into the Light has developed a captivating brand world that sparks children’s imaginations. The vibrant and whimsical universe of Horlicks Kids includes enchanting features such as chocolate lollipop trees and ice cream mountains, designed to resonate across various platforms—from packaging to social media communications.
Simon Ellis, managing director of Into the Light, remarked on the project, stating, “This was a dream brief, and our creative team really enjoyed having fun and creating the ‘blast off moment’ for Horlicks Kids. It’s great to finally see the brand taking off in retail!”
Michelle Younger, marketing director at Aimia Foods, emphasized the significance of this launch. She noted, “Building on this significant history, the launch of Horlicks Kids is a hugely exciting development for the brand. Into the Light have really nailed the brief, coming up with a brand identity that will be loved by kids and parents alike.”
Horlicks Kids Chocoland not only introduces a new product but also revitalizes the beloved brand’s promise of quality and nutrition, ensuring its legacy endures for years to come.
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