The Label Makers has recently worked with The Spirit of Manchester Distillery on the second release of Haçienda Gin.
The collaboration between The Label Makers and The Spirit of Manchester Distillery marks a significant milestone in spirit branding with the second release of Haçienda Gin. This partnership not only exemplifies the importance of innovative design in product presentation but also reflects a commitment to enhancing the consumer experience through aesthetic creativity.
In a notable departure from conventional packaging norms, the Haçienda Gin underwent a transformative redesign. The typical clear glass bottle, commonly found within the gin market, was replaced by a striking matte black spray finish. This bold choice not only distinguishes the product but also reinforces its unique identity within a saturated marketplace.
The label design drew inspiration from the iconic Haçienda hazard stripes, transitioning them from the peripheral aspect of the label to a prominent central placement. This strategic repositioning not only captures the essence of the brand’s heritage but also appeals to a modern audience. Furthermore, the application of hidden UV print adds an element of surprise and interactivity. The inclusion of the ‘Use Hearing Protection’ symbol—an art piece on the front of the bottle—as well as complementary artwork on the reverse side, creates layers of engagement for consumers.
Zoe Rigby, marketing manager of The Spirit of Manchester Distillery, highlighted the collaborative spirit between the two entities, noting that The Label Makers provided essential support throughout the design process. Their expertise in label materials and printing options was invaluable in realizing the vision for the final product. The outcome, as Rigby stated, is a testament to quality, with vibrant color choices that enhance the overall appeal of the packaging.
In conclusion, the second release of Haçienda Gin serves as an exemplary case of how innovative design can elevate a product’s market presence. The partnership between The Label Makers and The Spirit of Manchester Distillery not only resulted in a visually striking label but also set a benchmark for creativity and collaboration in spirit branding. This approach underscores the significance of thoughtful design in capturing consumer attention and fostering brand loyalty.
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