Stormbrands has worked on designs for Pets at Home’s launch of Noble – a premium pet accessories brand.
n an innovative branding strategy, the agency has effectively utilized the ‘O’ in the Noble brand name as a versatile icon, reminiscent of a pendant or tag on a pet collar. This distinctive design not only enhances brand recognition but also serves as a monogram on smaller formats, symbolizing the essence of the brand identity.
The icon’s presence extends beyond mere visuals; it can be elegantly embossed or embroidered on the accessories themselves, or employed as a recurring pattern in the luxurious packaging and product wrapping. This tactile experience is further elevated by utilizing thick textured stock for labels and hangers, creating a palpable sense of discovery for consumers.
Additionally, the premium aesthetic is amplified through meticulously crafted technical illustrations, alongside striking photography and gold foil embellishments. These elements collectively invoke a sophisticated yet inviting demeanor, appealing to discerning customers.
Kristina Potts, Senior Brand Manager at Pets at Home, articulated the vision succinctly: “The creative is pitched perfectly to appeal to the next wave of younger consumers looking for pet accessories that match their values and style, as well as our core audience. The comms platform provides us with the tools to easily promote our growing range and continue to build equity and recognition in the Noble brand.”
In conclusion, the strategic integration of the brand icon alongside luxurious design elements positions Noble as a leader in the pet accessories market, resonating with both new and existing consumers by aligning with their values and aesthetic preferences. This thoughtful approach not only enhances the brand’s image but also fosters a deeper connection with its audience.
Source:
