Maison Hennessy has launched a special collection of Hennessy X.O cognac exclusive travel edition featuring meticulously crafted packaging by independent design agency Knockout.
In an innovative collaboration, Knockout has been entrusted with the design of a limited-edition collection that celebrates ‘nine extraordinary destinations’ cherished by Hennessy. These locales—Macau, Hainan, Singapore, Paris, Shanghai, Hong Kong, Taipei, Shenzhen, and a bespoke offering for Harrods—serve as the brand’s homes away from home.
At the core of this project lies a commitment to sustainability, guiding the design towards a forward-thinking approach that departs from traditional packaging. The collection features bottles protected by cases crafted entirely from recyclable paper pulp, molded to reflect the elegant silhouette of the Hennessy X.O bottle. This unique casing not only offers protection but also enhances the visual allure of each bottle, characterized by fluid lines that echo the bottle’s distinctive form.
A luxurious leather luggage tag accompanies each bottle, embossed with patterns inspired by the architectural marvels of their respective destinations. The labels further amplify the design’s richness, showcasing bespoke illustrations that encapsulate the vibrant energy and character of each locale. A thoughtfully curated color palette injects a sense of dynamism into the collection, merging tradition with modernity.
The Paris edition of this collection debuted in conjunction with the 2024 Olympics, encapsulating the city’s classical elegance through a stunning illustration of its iconic landmarks.
“Beyond its sustainability, the beauty of this material lies in its ability to imbue depth and drama, enriching the brand’s narrative,” remarked Dom Burke, founder and executive creative director of Knockout. “Through the marriage of sustainable materials and premium treatment, the design embodies the ethos of sustainable luxury, achieving a harmonious blend of striking beauty and environmental responsibility.”
This endeavor not only highlights Hennessy’s commitment to sustainability but also reinforces its status as a purveyor of luxury, showcasing how conscientious design can enhance the experience of premium products while respecting our planet.
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