Blue Bunny’s preference for polypropylene containers points to a growing trend, according to packaging supplier Berry Global.
As summer reaches its zenith, so too does the anticipation of delightful frozen treats, particularly during National Ice Cream Month in July. One notable participant in the festivities is Wells Enterprises, Inc., which has expanded its Blue Bunny brand to include single-serve ice cream containers in a bid to enhance consumer experience and sustainability.
In partnership with packaging supplier Berry Global, Wells has opted for clear plastic polypropylene pints rather than traditional paperboard. This decision was driven by the desire to provide consumers with a visually appealing product that showcases the intricately layered contents, mimicking the brand’s popular 48-ounce scoopable versions in a more manageable form.
Moreover, this shift towards clear plastic packaging is grounded in a commitment to sustainability. As Matt Chase, director of sales at Berry Global, emphasizes, the demand for innovative, recyclable packaging is intensifying. “Through strong value-chain partnerships…we are designing products more effectively to foster cleaner communities for future generations without compromising on convenience or shelf appeal,” he states.
Julee Zugel, director of strategic sourcing at Wells, echoes this sentiment, commending Berry Global for its proactive approach in addressing the evolving needs of sustainable packaging. The collaborative effort has highlighted the importance of innovation in supporting environmental objectives within the frozen dessert sector.
Traditionally, ice cream packaging made from paperboard has faced significant recycling challenges. The inclusion of a thin polymer barrier necessary to maintain product integrity complicates the recyclability of these materials. As noted by Chase, many recycling programs exclude ice cream containers due to these complexities, often designating them as “Not Yet Recyclable.”
As consumer preferences shift towards more sustainable options, the transition from paper to plastic packaging is increasingly common. The new Twist pint containers are now available in a variety of flavors, including strawberries & cream and mint chocolate, at major retailers such as Walmart, Kroger, Food Lion, and Publix.
In conclusion, as the ice cream industry adapts to evolving sustainability demands, the collaboration between Wells Enterprises and Berry Global stands as a testament to the potential for innovation to enhance both product appeal and environmental responsibility. This summer, consumers can enjoy their favorite frozen treats with the added assurance of more sustainable packaging.
Source:
