Hunter Luxury has partnered with Jack Daniel’s owner Brown Forman and Glenglassaugh Distillery to create a wooden pack for the launch of a limited line of whisky – The Serpentine Coastal Cask Collection.
The luxury bespoke packaging design and development specialists opted for a design that was an exquisite box made with hand-carved oak, crafted to display a unique wave shape.
The design represents the North Sea waves and the patterns of the driftwood that so often washes up on the beach, a stone’s throw from the distillery.
The wood has been hand-painted to draw out the deep grain of the oak, complementing the naturalistic curves of the wave design. while each black box features a unique plaque detailing its cask number and the customer it was bottled for.
The wood grain pattern and the plaque combine to ensure each box is utterly unique and deeply personal to each customer.
Paul Hamilton, head of wine & spirits, Hunter Luxury, said ‘every element’ of the final design was entirely bespoke, and tailor-made for this project.
The doors of the case were sealed with a heavyweight medallion made from a cast zinc alloy, decorated with a blue enamel and gold design that was precisely colour-matched to every other decorative element within the case.
“The packaging evokes feelings of the tides of change experienced over the decades of maturation with the bespoke, wave-like design.”
The exterior of the black case is decorated with delicate gold lettering showing the age of the whisky inside, and a metal plaque showing the cask that it was expressed from.
To mount, Hunter Luxury used a bespoke, sustainably-produced woven fibre material lined with an opulent microfibre faux suede.
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