Coley Porter Bell has redesigned packs for French fruit drink brand Tropico, owned by The Coca-Cola Company.
The new visual identity aims to expand Tropico’s appeal to a Gen Z audience and is being launched in the run-up to the Paris Summer Olympics.
The updated brand identity features a suite of bespoke fruit illustrations to ‘highlight Tropico’s refreshing taste’.
Tropico’s mascot, Coco the Parrot, has been simplified and modernised with a new illustration.
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