Day: June 11, 2024
‘Packageless’ products can reduce plastic waste and increase sales
The urgent need to eliminate single-use plastic packaging and drastically reduce waste has become a pressing business imperative. However, despite the evolution of technology and the availability of innovative solutions that enable smart and sustainable practices, much of the industry remains mired in outdated paradigms, resistant to the major shifts required, says Nevo Hadas of…
Blue Triton Brands introduces aluminum bottle packaging
US – BlueTriton Brands, an American beverage company, has unveiled its latest initiative to promote sustainability and environmental stewardship: introducing new aluminum bottle packaging. The company’s iconic brands, including Poland Spring, Deer Park, Ice Mountain, Arrowhead, and Pure Life, will spearhead this transition to more eco-friendly packaging options. In collaboration with 1% for the…
Tesco etches product information onto avocado skin and trials cardboard trays
Tesco plans to save nearly a million stickers and up to 25 million plastic trays in its avocado product lines by laser etching product information directly onto the fruit and trialling a recyclable cardboard container. Barcode stickers will be removed from Tesco’s loose, extra-large avocados. Instead, Westfalia Fruit’s technology will remove a small section of the top…
Swedish company launches bio-based plastic derived from forest residues
Swedish greentech company Lignin Industries AB has announced the mass commercialisation of its Renol technology, a bio-based material developed from lignin, often found in trees. Lignin Industries claims it has developed a way to end reliance on fossil fuel-based plastics by transforming lignin, an organic material, into ‘renewable, circular’ bioplastics. Apparently, Lignin is an organic polymer most…
Coca-Cola’s Tropico packaging redesigned by Coley Porter Bell
Coley Porter Bell has redesigned packs for French fruit drink brand Tropico, owned by The Coca-Cola Company. The new visual identity aims to expand Tropico’s appeal to a Gen Z audience and is being launched in the run-up to the Paris Summer Olympics. The updated brand identity features a suite of bespoke fruit illustrations to…
Rowse Honey relaunches limited-edition ‘Hot Honey’
Rowse Honey has relaunched the limited-edition ‘Hot Honey’, available now exclusively at Waitrose, in-store or online. The packaging design conforms to the standard range of Rowse Honey, with its distinct jaggered plastic bottle. Libby Nicholson, Brand Manager for Rowse Honey, says: “As honey lovers and culinary innovators, we’re hugely excited to bring back our much-loved…
Elmwood revamps packaging design for E45 skincare brand
Skincare brand E45 has worked with Elmwood to unveil new packaging designs to modernise its distinctive heritage. The new design features a refined brand mark, an updated colour palette, new iconography, pack visuals and a new pattern library. These appear alongside newly created photography principles, intended to champion the many unique types of consumer skin…
Burgopak designs packaging for Chuckling Goat gut health testing
Gut health expert brand Chuckling Goat has partnered with packaging design agency Burgopak to create a microbiome test kit, in which the packaging is an integral part of the product. The packaging is designed to make the test process straightforward to do at home and has everything clearly laid out, as part of a three…
Outlaw works on redesign project for Crusha milkshake syrup
Crusha milkshake syrup brand has revamped its branding, working with Bristol-based design studio Outlaw. The brief was to rejuvenate key brand assets, with a focus on its distinctive reputation. Outlaw needed to balance shelf standout with personality and broad appeal, ensuring the brand’s youthful attitude shone through across every touchpoint. The new design leverages the…
