United Dutch Breweries has worked with Canpack to produce a limited edition football-themed cans for its flagship Royal Dutch Premium Lager.
Using Quadromix can printing technology for this special edition, the classic Royal Dutch label has been replaced with a commissioned lithography.
Canpack said innovative techniques such as Quadromix significantly enhance the story-telling capabilities of beverage cans. It allows cans to be printed with up to four different designs in the same production batch.
Krystyna Rojewska, sales manager, Canpack, said: “Brand relationships with consumers are enriched by these mixed design sets because they are actively engaged with the product while it is still on the shelf as they choose their own combination of cans. The Quadromix technology is ideal for creating limited and collectible editions that boost the perception of a brand’s uniqueness.
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