Soreen, the malt loaf bread brand, has recently re-introduced its ‘Deliciously Snowy Christmas Loaf’ and limited-edition Mini Loaves.
The packages were direct and clearly displayed Christmas-themed packaging, with a snowman as the main feature.
Liz Jacobs, marketing director, Soreen, said: “Our Deliciously Snowy range provides the perfect combination, offering families a tasty treat that is low in calories, low in saturated fat and still retains that squidgy Soreen deliciousness to satisfy the taste buds either on-the-go, after or between meals.
“We’re delighted to bring back – by popular demand – our Deliciously Snowy Mini Loaves and core loaf. We intend to continue extending our seasonal appeal and help retailers to capitalise on their wrapped cake seasonal sales with our limited-edition variants, which are proving exceptionally popular.”
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