Seymourpowell recently updated the branding for CAILLER Pralines, a well-known chocolate collection in Switzerland.
The rebrand is specifically focused on premiumisation, aiming to refresh the product range and appeal to new audiences with unique and personalized packaging.
The work also included a new limited edition collection and packaging in time for the festive season.
The new design included understated graphic elements on and around the chocolates, as well as luxurious touches like gold foiling with precise embossing and varnishing to enhance the product’s positioning.
Seymourpowell’s revamp of CAILLER Pralines’ Christmas edition utilized intricate 3D illustrations of ribbons and gift tags to embody the newly designated brand personalities of the specific sub-ranges.
Custom patterns create the backdrop for each box, on which hyper-real ribbons are intricately woven and tied on top.
Each gift tag has a unique shape, following the design cues from the all-year-round collections.
CAILLER also launched a special Christmas praline collection for the holiday season; by incorporating ribbons and other symbolic elements, Seymoupowell maintained a consistent festive look across all CAILLER praline products for Christmas.
Tim Zurfluh, líder de negocios de marca de Nestlé, dijo: “Desafiamos a Seymourpowell a embarcarse en una misión de rejuvenecimiento, empujando los límites de la creatividad para reinventar nuestro empaque de pralinés de una manera fresca y emocionante. Colaborando con su extraordinario equipo talentoso, entramos en una nueva era de CAILLER Pralines. Han sido un socio increíble, alimentando nuestra creatividad y desafiando los límites del diseño. Convirtieron nuestra visión en una realidad transformadora.”
Allison Spence, brand creative director, Seymourpowell, said: “It was a pleasure to work with CAILLER on the rebrand of their iconic Swiss chocolate company. CAILLER has such a rich history, and our goal was to redefine their collection and elevate their packaging and branding to reflect the craftsmanship and luxurious quality which goes into every praline, whilst reinvigorating the brand for their existing following, and creating an exciting new image that will remain relevant for new generations to come.”
Source:
