The Protein Ball Co has introduced two new vegan flavors and undergone a complete brand refresh.
The new Choc Chip Muffin and Salted Caramel protein + vitamin balls provide additional options for busy consumers.
The launch coincides with a brand refresh, with the 45g packs now sporting a more mature look that features an image of the protein ball on the front, alongside clearer labeling.
Matt Hunt, the creator of The Protein Ball Co, expressed his excitement about adding two new flavors to the protein + vitamin balls range, catering to consumers with specific health goals who also enjoy sweet treats. The brand refresh was driven by customer feedback, aiming to align the packaging with the product’s quality and emphasize its unique selling points: high protein, no added sugar, gluten-free, and 100% natural. The goal is to provide retailers with additional reasons to stock the products.
Source:
https://www.packagingnews.co.uk/design/new-packs/new-flavours-and-new-look-for-the-protein-ball-co
