Pernod Ricard and Vessl have revealed an innovative new bottle that mixes cocktails with a simple twist of a cap.
Using a new technology, twisting the cap creates an instant batch of cocktails in the moment. Unlike other ready-to-serve cocktails, The Glenlivet Twist & Mix cap keeps its signature Single Malt Scotch Whisky separate from the natural cocktail flavorings until the consumer is ready to drink it.
The collection is debuting with the Old Fashioned and New Manhattan, bringing the two most popular whisky cocktails served in restaurants to consumers’ homes.
he cocktails will be ready-to-serve with three steps: twist the cap, watch it mix, and pour over ice. The Glenlivet hopes that this process will help consumers to avoid the hassle of leftover ingredients, complex recipes and bar equipment.
Johan Radojewski, Vice President Marketing for Scotch, Irish & Prestige Whisk(e)y at Pernod Ricard USA, says: “With this new innovative product, we are inspiring people to enjoy single malt scotch whisky on more occasions and providing a solution to meet consumer demand for high quality, freshly mixed cocktails that are easy to serve and enjoy with friends and family.”
The innovative twist cap in The Glenlivet Twist & Mix uses Vessl’s patented closure and delivery technology while being housed in packaging designed by JDO.
“We are impressed how The Glenlivet has adopted the Vessl technology to create high quality, freshly mixed ultra-premium craft cocktails at home with no mess and no effort,” said Walter D. Apodaca, Jr., Founder and CEO, Vessl, Inc. “This is exactly the kind of forward-thinking use of our technology that we envisioned, and tastes even better than we imagined.”
Source:
https://packagingeurope.com/news/pernod-ricard-unveils-new-line-of-self-mixing-cocktail-bottles
