Butterfly Cannon has designed stylish new bottles for MOJT’s ready-to-serve cocktails.
The form of the bespoke bottle structure is inspired by the angular, tapered silhouette of classic cocktail shakers. The embossed facets covering the bottle deliver premium cues, whilst helping consumers and bartenders grip the bottle. Topped off with a bespoke faceted, metallic closure that can be used as a functional jigger.
Butterfly Cannon worked with illustrator Philip Harris to craft a series of intricately illustrated panels that capture the vibe of each of the cocktails. Each one is full of details, including serve suggestions, ingredients and local wildlife, such as the Cuban Tocororo bird on the Mojito variant.
In a statement, Butterfly Cannon said: “Every aspect of our designs had to telegraphically convey cocktail culture to consumers who had little or no experience of it. Inspired by the concentrated nature of the liquid, our identity consciously draws the eye to the coloured droplet being squeezed into the ‘O’ of the impactful, vertically stacked MOJT word mark. The negative space alluding to the characteristic hourglass shape of a cocktail jigger whilst symbolising an open doorway into the world of cocktail culture.”
Source:
https://www.packagingnews.co.uk/design/butterfly-cannon-creates-premium-bottles-for-mojt
