Design consultancy Butterfly Cannon has created new packaging for a Stoli Vodka’s limited edition.
The design needed to champion equality, kindness, love and peace. Butterfly Cannon’s solution was to commission Brooklyn-based graffiti artist Jason Naylor as its creative partner.
The design incorporates bold colours and shapes. Through extensive testing of the digitally printed shrink, Butterfly Cannon was able to successfully capture Naylor’s trademark electric colour palette. It also incorporated discoverable details highlighted in a glow-in-the-dark varnish.
The limited-edition bottle is now widely available in the UK as well as over 30 countries around the world. In addition to being available from supermarkets such as Tesco and Waitrose and numerous online drinks platforms, it was also presented at various music festivals and events, including London Cocktail Week and the Boiler Room Festival.
Guilherme Brun, global creative and brand engagement lead at Stoli Vodka said: “As always, it was an absolute pleasure to work with the wonderful Butterfly Cannon team; their work is both extraordinarily beautiful and culturally savvy. And by identifying and partnering us with Jason Naylor they have created the perfect Stoli collab.”
Source:
https://www.packagingnews.co.uk/design/butterfly-cannon-behind-limited-edition-packs-for-stoli-vodka
