Consumer goods company Reckitt is launching paper-based packaging for Finish that it says will reduce plastic by 75% in its stand-up pouch.
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By Waqas Qureshi 1 November 2022
Reckitt launches paper-based packaging for Finish with 75% less plastic
Consumer goods company Reckitt is launching paper-based packaging for Finish that it says will reduce plastic by 75% in its stand-up pouch.
Once fully rolled out, this packaging innovation will help to eliminate more than 2,000 tonnes of plastic every year, equivalent to 50 million 1-litre bottles.
Packaging for dishwasher tablets must be sealable, durable and water resistant, so using paper has traditionally been difficult.
However, by working in partnership with Mondi, the new Finish packaging has successfully replaced three-quarters of the plastic with responsibly sourced paper.
The remaining plastic is used to strengthen the paper structure and provide protection to ensure the quality and safety of the Finish product as well as a re-closable seal.
As well as reducing plastic, the new packaging is expected to generate 15% less CO2 emissions across the packaging lifecycle versus prior versions – from its manufacturing and increased recyclability.
Finish’s new packaging will launch exclusively with Carrefour in France, hitting shelves in over 1,200 stores in mid-November.
Angela Naef, chief research & development officer at Reckitt said: “We are committed to pioneering further packaging innovation. One of Reckitt’s sustainability ambitions is to reduce virgin plastic in our packaging by half by 2030. It’s an ambitious challenge, but we are confident on the progress we are making.”
Gonzalo Balcazar, global category vice president at Finish, added: “This latest design represents our commitment to build better future solutions, not just for cleaner dishes but for a cleaner, more sustainable world. The paper-based solution ensures that Finish customers can enjoy the same product they know and love, with the added benefit of doing something for the environment.”
Olivier Seux, Head of Global Key Accounts at Mondi said: “With Reckitt, we were able to develop a paper-based packaging solution that reduces plastic usage while still providing the necessary product protection.”
Source:
https://www.packagingnews.co.uk/design/new-packs/reckitt-finish
