Drinks design specialist Denomination has created new packaging for the latest wine varietal from House of Brown.
It is the second label from Brown Estate, Napa Valley’s first Black-owned estate winery.
Margaret Nolan, creative director at Denomination, said: “We were asked to instigate a House of Brown ‘movement’ by designing distinct, stand-out packaging that evokes a sense of belonging.
“These are values that consumers are finding increasingly important. People care what their drinks choices say about them, and picking a House of Brown bottle to share with family and friends needed to communicate a modern perspective on society – welcoming, accepting, contemporary – as well as a discerning palate and appreciation of great quality.”
Deneen Brown, president of Brown Estate, added: “There is no ‘other’ at the House of Brown. Hospitality is at the heart of everything we do, and we love Denomination’s visually arresting interpretation of our principles.
“This stunning and innovative packaging is a powerful platform for growing House of Brown’s audience, and the ‘human x nature’ collages embody an expansive brand identity that knows no bounds.”
Source:
https://www.packagingnews.co.uk/design/denomination-behind-new-packs-for-house-of-brown
