Bristol-based design studio Outlaw has recently revamped plant-based snacking brand packs from Eat Real.
Under the new brand positioning ‘Relishing the Alternative’, the brand is focussing on plant-based snacking.
The new refreshed packs highlight the culinary ingredients and artisanal food experiences.
The design highlights both its delicious flavour combinations and better-for-you credentials, including vegan and gluten-free.
Helen Pomphrey, Eat Real marketing director, said: “Using bright bold colours and showcasing our mouth-watering ingredients on-pack, the new look and feel is set to bring excitement to the range, whilst also bringing the bold flavours to life.”
Source:
https://www.packagingnews.co.uk/design/new-packs/outlaw-revamps-snacking-brand-packs-from-eat-real
