Budweiser has launched a limited edition can to commemorate England’s win in Euro 2022.
The ‘Home’ 440ml has been rebranded to celebrate the Lionesses’ victory in the tournament. Budweiser’s red can has been reimagined to celebrate the England flag in red and white, with the three lions taking centre stage. The brand’s creed, running across the top of the can, has also been updated as an ode to the England squad.
Jack Morris, senior brand manager at Budweiser said: “We couldn’t be prouder to be a long-term partner of the England team, and it’s incredible to see the inspiration they have given to women and girls across the nation. We’re continuing the celebrations with our limited edition ‘Home’ can, inviting fans to savour the taste of victory.”
Last month, England beat Germany 2-1 after extra time in the Euro 2022 final at Wembley.
Source:
https://www.packagingnews.co.uk/design/budweiser-celebrates-euro-2022-win-with-limited-edition-can
