Berry Superfos is providing packaging for a new range of salty snacks and dried fruits from leading Danish bakery, snacks and confectionery supplier Nordthy.
Nordthy needed eye-catching packaging, with specific demands for the new pails when it came to design, including in-mould labelling and, the possibility for consumers to repurpose the pails at home.
Nordthy said it aims to phase out packaging labels to become more compliant with today’s need for waste separation, with different types of materials going into different waste streams.
The new packs’ logo and text are inserted straight onto the surface of the new pails, making labels redundant.
Berry Superfos was able to deliver non-standard colours from bright yellow to green, with the same colours adorning each pail from the handle to the base
Jesper Lukassen, head of marketing at Nordthy, said: “Even after the snacks have been eaten, the UniPak pails are still of value to consumers with great potential for multiple uses at home, such as food storage containers or even for holding nails and screws. When a pail is as good as this one, many consumers do not throw it in the trash; they clean it and use it again for other purposes. All in all, this packaging solution really appeals to consumers and this adds value to our products which is a very important aspect.”
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