Day: July 27, 2022
Robot Food rebrands FITCH Brew Co drinks to Here&Now
Robot Food has created new branding for Here&Now, a range of iced tea and coffee drinks. The Leeds-based agency was tasked to reposition, rename and redesign the entire brand, which was previously called FITCH Brew Co (FITCH). The new name, Here&Now, looks to reflect the idea of the cold brew drinks as an antidote to…