In a deal with Wonder, Heinz makes hot dog history by creating equal packs of 10 wieners and 10 buns, for a limited time.
It just wasn’t fair.
For generations, hot dog fans lamented that wieners have come in packs of 10 and dogs in packs of 8. Heinz ketchup and Wonder partnered to broker a deal to create buns in packs of 10, ending this mismatch once and for, at least, a limited time.https://535ec142e708a5865ae6e8a97c0bdde3.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html
In time for National Hot Dog Month (July), Heinz and Wonder unveil 10-packs of buns at select grocers in Ontario. Available starting June 23, this resolution comes on the heels of the Heinz Hot Dog Pact that launched last National Hot Dog Month, urging bun and wiener companies to take action. One year and more than 33,000 signatures later, hot dog fans’ pleas were finally heard.
“Heinz has brought hot dogs and buns together for more than a century, so we felt like it was our duty as the world’s most iconic ketchup to rally our passionate fans and champion change for the age-old issue of unequal buns and wieners packs,” says Nina Patel, Head of North American Brand Communications, Kraft Heinz Co. “Today marks a monumental day for hot dog fans and we’re thrilled to announce that Heinz has done it. We brokered a partnership with Wonder to finally create buns in packs of 10.”
The new, limited-edition 10-packs of buns from Wonder can be found at Ontario locations of No Frills, Real Canadian Superstore, Shoppers Drug Mart, Your Independent Grocer, Dollarama, Valu-mart and Fortinos.Image courtesy of Kraft Heinz Co.
“Wonder has been delighting Canadians since 1927. When Heinz created the Heinz Hot Dog Pact, the sheer volume of public response was too big to ignore,” says Kelly Backer, Head of Brand & Category development, Wonderbrands. “With many of our fans speaking up about this issue, we saw this as an opportunity for Wonder to partner with our friends at Heinz and finally give hot dog fans what they’ve longed for.”
But the battle is not over. Heinz is calling on all of North America to advocate for equal numbers of buns and wieners. Hot dog lovers can sign the petition at https://heinzhotdogpact.com/ and join the movement, bringing equal packs of buns and hot dogs to their region
Source:
https://www.packagingdigest.com/packaging-design/heinz-hot-dog-pact-succeeds-packaging-parity
