Day: June 2, 2022
StormBrands creates new design system for Morrisons Free From range
Brand and design consultancy StormBrands, has continued its partnership with Morrisons to create a new design direction for the supermarket’s ‘Free From’ range. The new design system, for the roll out across more than 100 SKUs represents a shift in approach for the range, emphasising the products’ flavour story rather than just the removal of…
Seymourpowell creates look for Republic of Fremantle premium spirits
Design and innovation agency Seymourpowell has collaborated with Republic of Fremantle to design the new premium flagship range of Aromatic Gin, Full Bodied Gin and Signature Vodka. Western Australian urban distillery in the heart of Fremantle’s bustling West End, Republic of Fremantle, was established in 2019 and is one of the few distilleries in the world…
Eat Real Snacks gets new look in bid to modernise
Snacks brand, Eat Real, is seeking to broaden its appeal to a wider audience of health-conscious shoppers by rebranding its full range. Under the new brand positioning ‘Relishing the Alternative’, the better-for-you snacking brand is following the growing movement around healthier, yet delicious plant-based snacking. The new refreshed packs, designed by Bristol-based design studio Outlaw, aim to…
Walki introduces portfolio of recyclable materials for frozen food segment
Walki, a specialist in packaging and engineering materials, says it is answering to the growing demand for frozen food by expanding its portfolio of recyclable materials. The global market for frozen food is expected to grow to 322bn by 2026. Although the demand is growing globally across all age groups, it is said to be…
