Aptar Food + Beverage has announced a partnership with REBO on a reusable water bottle that uses smart technology to help customers stay hydrated, all while funding the collection of tossed-away plastic bottles in developing countries.
The REBO water bottle uses Bluetooth technology embedded in its cap to track the amount of water consumed. A personalized hydration app (iOS and Android) syncs with the REBO bottle’s smart cap to track health goals. The bottle lights up and sends consumers reminders to stay hydrated.
Meanwhile, every time the user refills the REBO bottle, a credit is produced which funds the collection of a tossed-away plastic bottle. This is part of the business model that REBO has created to enable the funding of ocean-bound plastic waste collections in developing regions
On a macro level, Aptar has committed to increasing the amount of recycled material in its products and improving the recyclability, reusability, or composability of their products by 2025, as aligned with the Ellen MacArthur Foundation’s New Plastics Economy Commitment.
“Aptar is committed to contributing to a more circular economy that will help our customers and partners achieve their sustainability targets, while creating a positive impact on our people and the planet,” says Jerome Magniet, president of global market development at Aptar.
“The partnership with REBO allows us to advance our market knowledge for emerging trends and leverage our manufacturing, regulatory, and innovation expertise.”
“Progressing on the battle against plastic waste in our oceans is in our hands,” adds PierAndrea Quarta, founder and CEO of REBO. “REBO puts technology in your hands to make an immediate impact on the environment while you drink.”
Earlier this year, REBO joined Adidas and Parley in the fight against plastic waste with the creation of a limited-edition bottle for Run for the Oceans 2021, a movement that sought to unite over 50 million people against plastic waste.