Colpac has worked with Westmill Foods to launch its new brand Noodl PLUS.
One of Europe’s largest specialist food companies, Westmill Foods required packaging which would capture the attention of its audience.
Consequently, Westmill Foods required packaging which would not only be able to carry its eye-catching designs, but would also meet the sustainable and convenience demands of consumers.
Colpac worked closely with Westmill Foods, who carried out extensive testing, before selecting a 16oz souper pot design.
To eliminate the risk of leaks when the consumer added water to the noodles, a PP coating was added to line the pot.
The use of a single PP coat also made the entire pot, including the lid, recyclable as one unit once any food waste was removed.
The pots were manufactured with a white base colour which would effectively carry the striking black branding Westmill Foods had developed for Noodl PLUS to offset vivid product images.
The pots were then heat sealed, before a paperboard lid was added to continue the product branding.
A matt coating was the final touch to complete the distinct brand of the Noodl PLUS pots, which are now on sale online via Ocado.
Source
https://www.packagingnews.co.uk/news/markets/food/colpac-provides-pot-solution-noodl-plus
