Day: March 15, 2021
Kit Kat prototypes recycled soft plastic wrapper
A coalition of companies with a shared vision to close the loop on soft plastics have produced the country’s first ever soft plastic food wrapper made with recycled content for the Kit Kat brand of chocolate bars. Food grade recycled soft plastic packaging is a key missing link in Australia’s bid to improve waste management…
The inside story of McDonald’s packaging rebrand
McDonald’s recently teamed up with Pearlfisher to rethink its packaging design, with a focus on aesthetic minimalism. We talked with Matt Sia, creative director at Pearlfisher, to get the inside story on the rethink and assess its importance to McDonald’s’ wider brand. Could you introduce the rebrand to us and unpack some of its key features? Our focus…
MMC moves to large-scale production of mushroom-made packaging
The Magical Mushroom Company (MMC) has announced the launch of large-scale production of its mushroom-derived biodegradable packaging, a plastic-free alternative that can be broken up to biodegrade on a home compost heap or flowerbed. The company claims that this new packaging offers the same performance, at comparable cost, to traditional polystyrene, and is already being used to…
Coda Group launches coffee pod material made from agricultural waste
Biomaterials manufacturer Coda Group has launched Solinatra – a home-compostable material made from agricultural waste that the company says can be used to replace plastic and aluminium coffee capsules. Over 60 billion coffee capsules are consumed globally each year, and many of these are currently made from layers of plastic or aluminium. According to Coda, while most…
