Mars Food is to start using recyclable mono-polypropylene plastic (PP) for its microwavable rice pouches in 2021.
Working with Amcor, the project will bring to market the industry’s first food-safe, mono-material microwavable rice pouch.
Launching with an initial pilot in the first half of 2021, the business has ambitions to further scale the technology across its portfolio beginning at the back half of the year.
The breakthrough packaging technology will make the pouches for Mars Food’s household brands such as Ben’s Original and Seeds of Change recyclable, where infrastructure exists.
The companies are in the final stages of development of the new pouch and the first packs will launch in limited European markets by mid-year 2021.
The breakthrough is a result of a three-year partnership between Mars Food and Amcor.
Mars Food saod it accelerated the development of the new material through rigorous testing and conducted significant scale up tests in its production facilities in the UK. Working in collaboration with Amcor, it then ensured the material development met all its functional requirements while protecting product quality and safety.
Amcor have led the packaging development through their material science and packaging sustainability expertise. This upcoming launch builds on Amcor’s recent AmLite HeatFlex Recyclable breakthrough.
This will be its first application for microwaveable food and the first in a stand-up pouch format.
Fiona Dawson, global president, Mars Food, multisales and global customers: “This is a huge step for us towards our 2025 commitment of 100% recyclable, reusable or compostable packaging. We believe in tackling the world’s sustainability challenges together, and through this partnership with Amcor, we will pilot, learn and then scale the volume of recyclable mono-polypropylene pouches across our portfolio.”
Michael Zacka, president Amcor Flexibles EMEA, added: “Launching our recyclable retort material in a stand-up pouch format that meets stringent food safety standards is a challenge, and Mars Food took this journey together with us. It will be a win when their brands deliver this innovation to consumers.”
The progress is part of Mars’ Sustainable Packaging Plan, which outlines the business’ commitment and plans to achieve 100% recyclable, compostable or reusable packaging by 2025.
The project will also move Amcor closer to achieving its pledge to develop all its packaging to be recyclable or reusable by 2025.
