Rhodes Quality, a brand synonymous with excellence in fruit juice production, has recently unveiled an updated packaging design for its esteemed 100% fruit juice range. This new packaging, characterized by a sleek and slim profile, aims to enhance consumer convenience while retaining the high quality that has long defined the brand. Maria Soares, head of marketing at Rhodes Food Group (RFG), emphasizes that the company’s commitment to delivering premium products remains steadfast, even as they adapt to evolving consumer preferences.
The decision to redesign the packaging was guided by extensive consumer feedback, which indicated a clear preference for a more ergonomic and visually appealing container. The slim pack design not only facilitates easy handling and pouring but also minimizes the risk of spillage, thereby enhancing the user experience. Furthermore, the new packaging stands out on store shelves, effectively drawing consumer attention and underscoring the brand’s dedication to aesthetic appeal.
Soares articulates the brand’s vision for the updated packaging, stating that it reflects an understanding of modern consumer lifestyles. The goal was to create a product that is both functional and revitalizing for the brand’s image. Importantly, while the packaging has evolved, the foundational attributes of Rhodes Quality 100% fruit juice—its great taste and superior quality—remain unchanged.
In summary, Rhodes Quality’s new look for its 100% fruit juice range exemplifies a strategic blend of tradition and innovation. The brand continues to honor its rich heritage in fruit farming while responding to consumer desires for convenience and aesthetics. Through this packaging evolution, Rhodes Quality not only reinforces its promise of quality but also invigorates its brand identity, ensuring that each sip continues to reflect the excellence for which it is known.
source:
https://www.bizcommunity.com/article/rhodes-quality-reveals-new-fruit-juice-packaging