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Into The Light, the Stockport and Liverpool-based branding and design agency, has created the look for a new kids drink from Horlicks, owned by Warrington-based Aimia Foods.

Horlicks, a celebrated name in malted beverages for over 150 years, has embarked on an exciting journey with the launch of Horlicks Kids Chocoland. This innovative product represents the brand’s first venture into the young family market, specifically crafted to meet the nutritional needs of children. Enriched with ten essential vitamins and minerals, this delightful milk-based beverage aims to deliver the malty goodness that Horlicks is renowned for, nurturing the next generation of loyal consumers.

To complement this launch, design agency Into the Light has developed a captivating brand world that sparks children’s imaginations. The vibrant and whimsical universe of Horlicks Kids includes enchanting features such as chocolate lollipop trees and ice cream mountains, designed to resonate across various platforms—from packaging to social media communications.

Simon Ellis, managing director of Into the Light, remarked on the project, stating, “This was a dream brief, and our creative team really enjoyed having fun and creating the ‘blast off moment’ for Horlicks Kids. It’s great to finally see the brand taking off in retail!”

Michelle Younger, marketing director at Aimia Foods, emphasized the significance of this launch. She noted, “Building on this significant history, the launch of Horlicks Kids is a hugely exciting development for the brand. Into the Light have really nailed the brief, coming up with a brand identity that will be loved by kids and parents alike.”

Horlicks Kids Chocoland not only introduces a new product but also revitalizes the beloved brand’s promise of quality and nutrition, ensuring its legacy endures for years to come.

Source:

https://www.packagingnews.co.uk/design/new-packs/into-the-light-agency-designs-new-kids-brand-for-horlicks

Flexible packaging specialist Korozo Group has worked with confectionery group Zertus UK & Ireland on the introduction of Baileys Chocolate Nut Mix pouches.

In an exciting development for the renowned Irish cream liqueur brand, Zertus UK & Ireland has ventured into the adult snack market with a new range of products. This strategic move aims to expand the brand’s footprint into innovative product categories while maintaining its reputation for quality.

To achieve this, Zertus UK & Ireland partnered with Korozo Group to create cutting-edge stand-up pouches that not only meet functional requirements but also captivate consumers visually. Utilizing advanced flexographic printing technology, the pouches are printed in eight vibrant colors, enhanced by a partial surface matte lacquer that elevates their aesthetic appeal. The KoroRCY film, proprietary to Korozo, is laminated to a PE layer with an EVOH component, ensuring optimal barrier properties that preserve product integrity while promoting recyclability.

The design features laser scribing for an easy-tear opening, complemented by an integrated zipper for resealing, catering to the convenience sought by modern consumers. Irem Altinay, Field Sales Manager for Food Flexibles at Korozo Group, emphasized the importance of creating packaging that is both functional and visually striking, reflecting the luxurious nature of the product.

Louise O’Reilly, Product Development Manager at Zertus UK & Ireland, noted the competitive landscape of the adult snack and festive nut mix categories. She highlighted the necessity for packaging that balances functionality with visual appeal, aligning with consumer preferences for convenience, quality, and sustainability. The collaboration with Korozo Group has proven to be a valuable partnership in delivering an exceptional flexible packaging solution for this new product launch.

As this innovative range hits the shelves, it stands poised to capture the attention of consumers, reinforcing the brand’s commitment to quality and sustainability in a crowded market.

Source:

https://www.packagingnews.co.uk/design/new-packs/korozo-pouches-baileys-chocolate-nut

Manchester-based creative agency LOVE has unveiled a colourful new identity for US snack brand Back to Nature.

Back to Nature has recently unveiled an exciting redesign that captures the essence of its origins while appealing to contemporary consumers. The refreshed logo, inspired by the Californian sunrise, incorporates the brand’s iconic leaf, paying homage to its pioneering role in the natural food movement. This thoughtful design choice reflects a commitment to nature and quality.

The typography draws from vintage-style sign writing, reminiscent of classic screen prints, which adds a nostalgic charm to the packaging. Complementing this aesthetic is a vibrant colour palette and flavour-forward product photography that brings the packaging to life, emphasizing taste and quality in a way that resonates with today’s consumers.

In conjunction with the redesign, Back to Nature has introduced a new tagline: “Tasty Snacks Since Way Back.” This phrase, coupled with a confident and easy-going tone of voice, highlights the brand’s rich history while ensuring it remains approachable and relevant. The rebrand targets a new audience of “Snack Surfers”—real individuals browsing the aisles—capturing a ‘modern retro’ look that channels the laid-back spirit of 1960s California, the birthplace of Back to Nature.

Jennifer Jorgensen, Chief Executive of Back to Nature, expressed her enthusiasm for the rebrand, stating, “I’m so pleased to show this sunny new brand to the world! We set out with huge ambitions, and we’ve delivered.” She emphasized the remarkable on-shelf presence of the new packaging and the depth it brings to the brand. Jorgensen also extended her gratitude to LOVE, the agency behind the revitalization, for breathing new life into Back to Nature.

This rebranding effort not only enhances the visual appeal of Back to Nature’s products but also reinforces its commitment to quality and authenticity, ensuring that it continues to resonate with both loyal customers and new snack enthusiasts alike.

Source:

https://www.packagingnews.co.uk/design/love-agency-unveils-rebrand-for-american-snack-brand-back-to-nature

Laser etching directly onto suitably thick-skinned fruits like mangos and avocados lets Westfalia Fruit eschew plastic price look-up tags with date codes, while standing out on the shelf. Possibilities for unique designs, even 2D codes, abound.

In an era where sustainability is paramount, Westfalia Fruit has taken a significant step towards reducing plastic waste while enhancing the presentation of its products. The multinational supplier, renowned for its avocados and mangos, has launched a pioneering process of laser etching codes and branding directly onto the fruit. This initiative, spearheaded by operations in the Netherlands, effectively eliminates the need for plastic price look-up (PLU) stickers, a common yet environmentally taxing practice.

Mathijs Benard, head of operations for Central Europe at Westfalia, emphasizes the dual objectives of this project: reducing plastic usage and maintaining the quality of the fruit. “Since joining Westfalia, my focus has been on improving collaboration and efficiency,” he states. The introduction of laser etching, likened to a tattoo on the mango, not only enhances the visual appeal of the fruit but also has the potential to save up to 10 million plastic stickers annually.

The creative possibilities of laser etching extend beyond mere identification. Initially aimed at providing functional details such as product origin and reference, the project has evolved to include health-related messages and seasonal promotions, offering a unique opportunity to engage consumers directly at the point of sale.

The laser etching process itself is both innovative and efficient. Utilizing a Videojet laser positioned above a conveyor tunnel, the system ensures precise marking of the fruit while adhering to stringent safety measures. The tunnel’s design allows for the laser to activate only after confirming the correct positioning of the fruit, thereby preventing accidents and ensuring consistent quality.

Benard notes that the speed of the laser etching process is comparable to traditional PLU sticker application, with the efficiency varying based on the complexity of the printed message. The advantages of this method are clear: no need for label replacements, reduced susceptibility to environmental conditions, and a significant reduction in plastic waste.

As Westfalia Fruit continues to innovate, the integration of laser etching not only aligns with global sustainability efforts but also sets a new standard in the fresh produce industry, proving that creativity and environmental responsibility can go hand in hand.

Source:

https://www.packworld.com/coding-printing-labeling/coding-markin

Douglas Laing & Co. has announced an exciting addition to their portfolio with the release of the Girvan 16-Year-Old Single Grain Scotch Whisky. This limited edition is finished in a single Merlot Red Wine Cask, marking its place as the fourth bottling in the distinguished Old Particular Red Wine Cask collection.

The Old Particular series is renowned for its meticulous selection of cask pairings, expertly chosen to enhance the inherent qualities of both Malt and Grain Scotch Whiskies. The aim is to elevate complexity and depth, offering consumers novel and enriching tasting experiences.

Bottled at a robust 48.4% alcohol strength, this exquisite whisky is distinguished further by its commitment to quality. Douglas Laing & Co. has ensured that this release is free from artificial colouring and chill filtration, preserving the whisky’s integrity. The bottle is elegantly presented with a premium red wax dip, a fitting tribute to the richness within.

As a limited release, the Girvan 16-Year-Old Single Grain Scotch Whisky stands as a testament to Douglas Laing’s dedication to craftsmanship and innovation in the world of whisky. Enthusiasts and collectors alike will undoubtedly appreciate this new entry into the Old Particular collection

Source:

https://www.packagingnews.co.uk/design/new-packs/douglas-laing-introduces-new-addition-to-old-particular-red-wine-cask-collection

Global brand design consultancy Bluemarlin has recently unveiled a comprehensive redesign of Cisk beer, one of Malta’s most cherished brands. This extensive project showcases a refreshed visual identity for the Cisk range, celebrating its rich heritage while appealing to a contemporary audience.

The redesign process commenced with the flagship Cisk Lager, renowned for its distinctive yellow branding, along with its low-calorie variant, Cisk Excel. Following the success of these initial endeavors, Bluemarlin extended the new visual system across the entire Cisk lineup, which now includes Cisk 0.0%, Cisk Pilsner, Cisk Premium, Cisk Strong, Cisk Extra Strong, and the innovative Cisk Chill range.

The challenge faced by Bluemarlin was to create a cohesive and modern look for Cisk’s diverse portfolio while preserving the brand’s iconic elements. The result is a unified range that prominently features the recognizable Maltese cross and sunray motifs across all products, from the classic yellow lager to the vibrant Chill range.

Charlie Spiers, account director at Bluemarlin, emphasized the importance of harmonizing Cisk’s rich traditions with the evolving market demands. “We had to consider the brand’s appeal across different consumer segments—from the loyal older generation, the ‘Patriots’, to the younger, more adventurous ‘Modernists’,” remarked Spiers.

Each variant is designed to reflect its unique character while contributing to an overall consistent brand experience. For instance, the newly designed Cisk Pilsner and Premium beers present a sleek gold and white palette, while the 0.0% variant employs a crisp white can to symbolize purity and lightness. In contrast, the Strong and Extra Strong beers showcase bold black and gold designs, encapsulating robustness and flavour depth.

Special attention was also given to the Cisk Chill range, which targets light, summer drinkers with its flavour variations of Lemon, Berry, and Ginger & Lime. Bluemarlin crafted a vibrant visual language for this line, incorporating lively greens and yellows that resonate with the core Cisk identity while accentuating its distinct fruity profiles.

In conclusion, the redesigned Cisk beer range embodies a strategic fusion of tradition and modernity, catering to a broad spectrum of consumers while preserving the essence of this legendary Maltese brand

Source:

https://www.packagingnews.co.uk/design/new-packs/bluemarlin-unveils-redesigned-cisk-beer-portfolio

In an exciting development for one of the world’s leading beer brands, Bristol-based strategic brand design agency Outlaw has undertaken the first global redesign of Peroni Nastro Azzurro’s secondary packaging since 2018. This initiative aligns with Peroni’s ambition to ascend to the ranks of the top ten beer brands globally by 2030, recognizing that packaging is a critical element of brand growth and market presence.

Historically, Peroni Nastro Azzurro’s secondary packaging adhered to traditional codes of premium branding, rendering it less visible against more striking competitors. The previous design had faltered, overshadowed even by its own launches, such as the non-alcoholic Peroni 0.0% and the ‘Stile Capri’. The new design aims to rectify this, enhancing the brand’s shelf visibility and premium perception in over 70 international markets.

Outlaw’s approach involved extensive distinctive asset research to identify the most powerful visual elements of the brand. Their findings led to the bold decision to elevate the blue ribbon – or ‘Nastro Azzurro’ – as the central feature of the new design. This elegant element sweeps across the packaging, embodying the brand’s Italian flair and creating a striking presence that enhances findability and appeal. The updated logo, referred to as the ‘Amaretti’, has been rebalanced for improved visibility while maintaining its premium essence.

This redesign not only enhances the aesthetic qualities of the product but also streamlines a global rollout process. Outlaw effectively extended the core design to include variants like Peroni 0.0% and Gluten Free, ensuring a cohesive branding strategy across diverse markets. The new packaging is anticipated to capture consumer attention and encourage trial, which is vital for Peroni’s growth objectives.

Alex Rexworthy, design director at Outlaw, succinctly captured the essence of the redesign, stating, “It was an honour to unleash the ‘Nastro Azzurro’ and send it rippling around the world.” Meanwhile, Mike O’Donoghue, global head of brand at Peroni Nastro Azzurro, expressed enthusiasm for the result, affirming its potential to resonate with consumers worldwide.

As the new secondary packaging begins to roll out across various markets, it symbolizes not just a fresh visual identity, but also a renewed commitment to standing out in a competitive landscape, inviting more consumers into the elegant world of Peroni Nastro Azzurro.

Source:

https://www.packagingnews.co.uk/design/new-packs/bristol-agency-outlaw-creates-new-packaging-for-peroni-nastro-azzurro

Sealed Air has introduced a groundbreaking on-demand printing system, AutoPrint, designed specifically for late-stage customisation of protective packaging. This innovative solution aims to provide logistics and fulfilment operators with a flexible and efficient means of catering to the growing consumer demand for personalised branding and messaging on packaging.

Alessandra Secchi, Executive Director of Digital Packaging Europe at Sealed Air, emphasises the increasing trend among brands and retailers to customise e-commerce packaging as a strategy to engage consumers and enhance brand visibility. The rise of social media unboxing videos has further amplified the need for distinct packaging, presenting challenges for logistics and fulfilment companies that must manage numerous design templates while efficiently handling the ordering and storage of pre-printed boxes.

AutoPrint addresses these challenges by offering a digital printing solution that seamlessly integrates into existing packaging lines. This system allows for direct printing of customised designs and information onto closed boxes, thereby minimising storage requirements and reducing waste associated with unused pre-printed materials.

Featuring a full-colour CMYK printer, AutoPrint automatically adjusts to accommodate box heights of up to 200 cm and widths of 14 cm, with side printing options available and plans to expand the printing width in the future. The system boasts an impressive capability of printing up to 15 boxes per minute, compatible with both white and brown corrugated boxes. By eliminating the need for on-pack labels, AutoPrint facilitates quick transitions between different designs, enabling operators to produce premium quality graphics, text, and barcodes that meet the evolving demands for personalised packaging.

Moreover, AutoPrint can be integrated with Sealed Air’s Brand I-Pack Automated Void Reduction Packaging system, which optimises fulfilment processes by dynamically adjusting pack sizes. I-Pack calculates product dimensions in real time to ensure that corrugated boxes are accurately sized, folded, closed, and sealed according to the specific requirements of the items being packaged.

In conclusion, Sealed Air’s AutoPrint represents a significant advancement in customised packaging solutions, empowering logistics and fulfilment operators to meet contemporary consumer expectations while enhancing operational efficiency.

Source:

https://packagingeurope.com/news/sealed-air-launches-new-flexible-printing-solution-for-e-commerce-packaging

Stormbrands has worked on designs for Pets at Home’s launch of Noble – a premium pet accessories brand.

n an innovative branding strategy, the agency has effectively utilized the ‘O’ in the Noble brand name as a versatile icon, reminiscent of a pendant or tag on a pet collar. This distinctive design not only enhances brand recognition but also serves as a monogram on smaller formats, symbolizing the essence of the brand identity.

The icon’s presence extends beyond mere visuals; it can be elegantly embossed or embroidered on the accessories themselves, or employed as a recurring pattern in the luxurious packaging and product wrapping. This tactile experience is further elevated by utilizing thick textured stock for labels and hangers, creating a palpable sense of discovery for consumers.

Additionally, the premium aesthetic is amplified through meticulously crafted technical illustrations, alongside striking photography and gold foil embellishments. These elements collectively invoke a sophisticated yet inviting demeanor, appealing to discerning customers.

Kristina Potts, Senior Brand Manager at Pets at Home, articulated the vision succinctly: “The creative is pitched perfectly to appeal to the next wave of younger consumers looking for pet accessories that match their values and style, as well as our core audience. The comms platform provides us with the tools to easily promote our growing range and continue to build equity and recognition in the Noble brand.”

In conclusion, the strategic integration of the brand icon alongside luxurious design elements positions Noble as a leader in the pet accessories market, resonating with both new and existing consumers by aligning with their values and aesthetic preferences. This thoughtful approach not only enhances the brand’s image but also fosters a deeper connection with its audience.

Source:

https://www.packagingnews.co.uk/design/new-packs/stormbrands-designs-branding-for-pets-at-homes-noble-premium-pet-accessories