Category: Uncategorized

Delfort has unveiled its latest advancement in food packaging technology with the introduction of thinbarrier 302, a specialty paper designed to offer robust protection for perishable items such as ice cream, chocolates, and sweets. This innovative product aims to serve as an alternative to traditional packaging materials, enabling the safeguarding of food quality during transportation…

In a commendable initiative aimed at reducing plastic waste, Sainsbury’s has announced plans to save an estimated 20.2 million pieces of plastic annually by introducing kerbside recyclable paper packaging with bamboo netting for its own-brand avocado twin packs. This eco-friendly packaging will first undergo a trial phase in 77 selected Sainsbury’s supermarkets, where customers can…

Bristol based strategic brand design agency, Outlaw, has redesigned Peroni Nastro Azzurro’s secondary packaging, the first global update to the brand’s core packaging since 2018. Peroni Nastro Azzurro has set an ambitious goal to position itself among the top 10 beer brands globally by 2030, with packaging reform acting as a pivotal element in this…

Into The Light, the Stockport and Liverpool-based branding and design agency, has created the look for a new kids drink from Horlicks, owned by Warrington-based Aimia Foods. Horlicks, a celebrated name in malted beverages for over 150 years, has embarked on an exciting journey with the launch of Horlicks Kids Chocoland. This innovative product represents…

Flexible packaging specialist Korozo Group has worked with confectionery group Zertus UK & Ireland on the introduction of Baileys Chocolate Nut Mix pouches. In an exciting development for the renowned Irish cream liqueur brand, Zertus UK & Ireland has ventured into the adult snack market with a new range of products. This strategic move aims to…

Manchester-based creative agency LOVE has unveiled a colourful new identity for US snack brand Back to Nature. Back to Nature has recently unveiled an exciting redesign that captures the essence of its origins while appealing to contemporary consumers. The refreshed logo, inspired by the Californian sunrise, incorporates the brand’s iconic leaf, paying homage to its…

Laser etching directly onto suitably thick-skinned fruits like mangos and avocados lets Westfalia Fruit eschew plastic price look-up tags with date codes, while standing out on the shelf. Possibilities for unique designs, even 2D codes, abound. In an era where sustainability is paramount, Westfalia Fruit has taken a significant step towards reducing plastic waste while…

Douglas Laing & Co. has announced an exciting addition to their portfolio with the release of the Girvan 16-Year-Old Single Grain Scotch Whisky. This limited edition is finished in a single Merlot Red Wine Cask, marking its place as the fourth bottling in the distinguished Old Particular Red Wine Cask collection. The Old Particular series…

Global brand design consultancy Bluemarlin has recently unveiled a comprehensive redesign of Cisk beer, one of Malta’s most cherished brands. This extensive project showcases a refreshed visual identity for the Cisk range, celebrating its rich heritage while appealing to a contemporary audience. The redesign process commenced with the flagship Cisk Lager, renowned for its distinctive…

In an exciting development for one of the world’s leading beer brands, Bristol-based strategic brand design agency Outlaw has undertaken the first global redesign of Peroni Nastro Azzurro’s secondary packaging since 2018. This initiative aligns with Peroni’s ambition to ascend to the ranks of the top ten beer brands globally by 2030, recognizing that packaging…