Category: Uncategorized

DS Smith has worked with London-based CBD drinks start-up Goodrays to switch to paper packaging.

Goodrays, a rapidly growing brand known for its innovative carbonated drinks, has made significant strides in its sustainability efforts. Initially available on platforms such as Goodrays.com, Amazon, and eBay, the company has successfully transitioned to major supermarkets, including Tesco, Sainsbury’s, and Waitrose.

A key factor in this expansion is Goodrays’ collaboration with DS Smith, which has resulted in a bespoke packaging design that is not only easier to fold but also crafted from fibre-based materials. This innovative approach, combined with the use of a specialized cutting tool, has led to an estimated 20% reduction in carbon footprint. Furthermore, the new design allows for increased efficiency in transportation, enabling up to four times more product to be loaded into a single van, thereby reducing the number of trips to suppliers.

DS Smith employs its ‘Circular Design Metrics’ to evaluate and enhance the circularity of packaging solutions across eight critical indicators. This commitment to sustainability aligns seamlessly with Goodrays’ mission to deliver high-quality products while minimizing environmental impact.

Ben Simms, head of operations at Goodrays, emphasized the importance of partnering with like-minded organizations: “We’re a fast-growing business that is determined to get the highest quality products into the hands of our customers while being as kind to the planet as we possibly can. For us, it is critical that any partner we work with is aligned to those values.”

Anne Curtis, business lead for e-commerce at DS Smith, echoed this sentiment, stating, “It has been incredibly rewarding working with Goodrays given the alignment of their brand values with ours. Sustainability is in our DNA at DS Smith, and that is evidently the case at Goodrays too.”

Through this collaboration, Goodrays is not only enhancing its product availability but also reinforcing its commitment to sustainability, paving the way for a greener future in the beverage industry.

Source:

https://www.packagingnews.co.uk/design/new-packs/ds-smith-partners-with-cbd-brand-goodrays-on-fibre-based-packaging

DS Smith has developed new ecommerce packaging for V. Rοubis, creator of Greek juice drinks brand Bfresh Spitiko.

In the evolving landscape of consumer goods, the quest for sustainability and innovation is paramount. Bfresh Spitiko, a prominent juice brand known for its premium products packaged in glass bottles, has taken significant strides in this direction by collaborating with DS Smith, a leader in packaging solutions. This partnership has led to the development of a groundbreaking packaging system that replaces traditional wooden trays with a modern, eco-friendly alternative.

The new packaging employs fibre-based corrugated cardboard, which not only enhances the aesthetic appeal of the product but also ensures a sturdy and compact casing for the glass bottles. By eliminating the outdated use of polystyrene foam and air cushions, this innovative design significantly reduces environmental impact, thereby aligning with contemporary consumer expectations for sustainability.

Central to this innovative packaging solution is the inclusion of a QR code, which directs consumers to Bfresh Spitiko’s ecommerce platform. This integration not only promotes customer engagement but also streamlines the purchasing process, demonstrating a commitment to both quality and modern commerce.

Vasilis Roubis, the chief executive and founder of Bfresh Spitiko, expressed enthusiasm about the collaboration with DS Smith, highlighting the brand’s dedication to providing top-notch packaging that resonates with customer standards. His sentiments reflect a broader industry shift towards sustainability in product presentation and transport.

George Filippoglou, the cluster managing director of DS Smith’s packaging division, echoed this sentiment, emphasizing that the new packaging is a testament to the successful partnership between the two companies. The transformation promises a more recognizable product, one that customers associate with quality and an environmentally conscious ethos.

In conclusion, the collaboration between Bfresh Spitiko and DS Smith marks a significant advancement in the juice packaging sector. By prioritizing sustainability and innovation, this partnership not only enhances product integrity during transportation but also responds to the growing consumer demand for responsible packaging solutions. As the industry continues to evolve, such initiatives will undoubtedly serve as benchmarks for future developments in sustainable packaging.

Source:

https://www.packagingnews.co.uk/design/new-packs/ds-smith-develops-ecommerce-packaging-for-bfresh-spitiko-juice-brand

Design agency Sunhouse has revamped the packaging for skincare brand Simple.

The recent redesign of Simple’s packaging embodies a harmonious blend of geometric shapes inspired by the leaf motifs in the brand’s logo. This approach not only reflects Simple’s expertise in skincare but also emphasizes the inherent kindness that the brand represents. By leveraging a design language rooted in simplicity, the new packaging aims to resonate with consumers who increasingly seek effective products from trustworthy brands.

Sally Knapton, partner and executive director at Sunhouse, articulates the evolving expectations of today’s skincare consumers, who demand better results from brands they can rely on. The challenge, as Knapton notes, was to evolve Simple in a manner that honors its commitment to kindness while addressing these heightened expectations. This evolution involved unlocking the brand’s intrinsic simplicity as a strategic asset, allowing it to stand out in a crowded and often convoluted marketplace.

Creative director Chris Griffiths further emphasizes the objective of recalibrating the brand’s assets and messaging. The new design framework aims to reduce complexity while accentuating Simple’s optimistic and open personality. By capturing the essence of simplicity, the redesign not only enhances the brand’s premium credentials but also increases its visibility on the shelves. In a chaotic world, this thoughtful design serves as a testament to the beauty of simplicity, effectively elevating Simple’s presence in the skincare category.

Source:

https://www.packagingnews.co.uk/design/new-packs/sunhouse-refreshes-packaging-for-simple-skincare

Bokomo Corn Flakes, a beloved breakfast staple cherished by generations, has recently launched fresh new packaging alongside an enhanced recipe. The updated offering features a larger 1.4kg bag, providing added value while underscoring Bokomo’s dedication to quality and evolution.

In a series of blind taste tests, Bokomo Corn Flakes emerged as the preferred choice among consumers. Participants praised the product’s improved crunchy texture, toasty aroma, and overall flavor, solidifying its position as a leading contender in the breakfast cereal market.

This commitment to embracing change while prioritizing quality reflects Bokomo’s focus on meeting the expectations of modern consumers. The cereal is fortified with nine essential vitamins and serves as a source of fiber and three minerals, making it a nutritious choice for families.

Langa Khanyile, marketing director for foods at PepsiCo, remarked, “This milestone is a testament to Bokomo’s unwavering commitment to excellence and innovation. To have South Africans recognise Bokomo Corn Flakes as the best-tasting corn flakes in the country is a humbling testament to the incredible talent in our teams and a reflection of the trust and love our consumers have placed in us for generations. We are incredibly proud to celebrate this legacy as we continue to bring families closer, one crunchy bite at a time.”

With its toastier taste and crispier texture, the enhanced Bokomo Corn Flakes recipe promises to transform the morning meal, ensuring that each bite is satisfying from start to finish. As Bokomo continues to innovate, it remains steadfast in its mission to provide quality breakfast options that resonate with consumers.

Source

https://www.bizcommunity.com/article/bokomo-corn-flakes-gets-a-refreshed-look-and-crunchier-recipe

In a significant step towards enhancing both convenience and environmental responsibility, RFG Foods is proud to announce the launch of a new 200ml recyclable plastic bottle for its Hinds Spices range. This innovative packaging not only meets the demands of modern consumers but also reinforces the brand’s dedication to sustainability and reducing waste.

According to Shevani Singh, brand manager at RFG, “The new 200ml value pack is designed to cater to the modern consumer’s needs. It offers the perfect balance of convenience and sustainability, allowing customers to continue cooking with Hinds Spices without the worry of wastage or mess.” The design strategically accommodates two Hinds spice refills, ensuring a no-wastage approach ideal for households utilizing these flavors in their daily culinary practices.

Complementing this exciting launch is the introduction of a Signature Blend range that features:

Aromatic Garlic and Herb
Braai Spice
Veggies, Roots, and Beets Spice
These blends are tailored to satisfy the varied taste preferences of South African consumers, adding versatility and richness to both everyday meals and special occasions.

Singh emphasizes, “Hinds Spices has always focused on delivering superior taste experiences while maintaining value for money. The introduction of the 200ml bottle and our signature blends will help us expand our reach, driving growth in this rapidly evolving market.”

As RFG Foods continues to cater to the needs of consumers who strive to create memorable meals with limited resources, the new product offerings enhance their ability to craft bigger, bolder, and better meals for family and friends.

In summary, the launch of the 200ml bottle and signature blends not only elevates Hinds Spices’ product range but also ensures its enduring presence as a trusted household name in South Africa, characterized by innovation, value, and a commitment to sustainability.

Source:

https://www.bizcommunity.com/article/hinds-spices-expands-product-range-with-new-packaging

In the world of corporate accountability, the repercussions of unfulfilled promises can be particularly significant when they stem from a major brand like Coca-Cola. Recently, the beverage giant unveiled updated voluntary environmental goals that have drawn sharp criticism from environmentalists and circularity experts alike.

Coca-Cola’s newly announced sustainability objectives extend its commitments in the realms of packaging, water, climate, and agriculture to 2035. However, the adjustments to its prior goals have raised eyebrows. Notably, the company has scaled back targets meant to enhance packaging recycling, increase the use of recycled materials, and minimize reliance on virgin plastic. Among these, the removal of a specific goal to reduce virgin plastic use by 3.3 million tons by 2025 has been highlighted as particularly alarming.

Critics are dismayed by the diluted targets for recycled content in packaging. Previously pledging to achieve at least 50% recycled content by 2030, Coca-Cola has now reset its ambition to a range of 35% to 40% by 2035 across its various packaging types. Such a decrease is particularly concerning given that plastic constitutes nearly half of the company’s primary packaging.

Furthermore, the revision does not provide a clear measurable target concerning refillable packaging—previously, Coca-Cola aimed for 25% of its global beverages to be offered in such formats by 2030. The current approach lacks specificity, relying instead on vague commitments to invest in markets where existing infrastructure supports refillable solutions.

On top of these significant changes, Coca-Cola’s revised collection goals for bottle and can recycling have also drawn criticism. The aspiration to establish a one-to-one collection and recycling initiative has been substituted with a more modest aim to achieve a collection rate of 70% to 75% by 2030.

The reaction from environmental advocates has been swift. Organizations like #BreakFreeFromPlastic have labeled Coca-Cola’s adjustments as “greenwashing,” emphasizing the company’s continued reliance on single-use plastics. Observers have echoed the sentiment that these moves reflect a broader trend of corporations failing to uphold their sustainability commitments amidst rising global plastic pollution.

Moving forward, the expectations surrounding corporate sustainability will undoubtedly intensify. Stakeholders—including consumers, investors, and advocacy groups—are increasingly calling for transparency and substantial action rather than merely polished marketing narratives. The lessons drawn from Coca-Cola’s recent decisions serve as a critical reminder of the broader implications that arise when a brand’s environmental promises are diminished.

Source:

https://www.packagingdigest.com/sustainability/coca-cola-faces-backlash-after-scaling-back-packaging-plans

Brand owner Mondelēz expands its use of advanced recycling and mass balance allocation to boost packaging sustainability.

In a noteworthy advancement for packaging sustainability, Mondelēz International has begun rolling out Cadbury sharing bars packaged in 80% certified recycled plastic across the United Kingdom and Ireland. This initiative marks a significant milestone in the brand’s commitment to environmentally responsible practices, as it aims to utilize approximately 600 tonnes of post-consumer recycled (PCR) plastic annually for its products.

The new packaging, produced in collaboration with Amcor and Jindal Films, employs advanced recycling technology, commonly referred to as chemical recycling. This method allows for the transformation of post-consumer plastic into high-purity resins suitable for food-contact applications, overcoming the limitations of traditional mechanical recycling. As noted by Gerald Rebitzer, senior director of sustainability and public affairs at Amcor, the resulting PCR resins maintain the same purity and properties as virgin plastic, making them ideal for flexible food packaging.

The adoption of the mass balance approach further enhances the credibility of the recycled content claims, as it certifies that 80% of the plastic used in the packaging is sourced from recycled materials through the International Sustainability & Carbon Certification (ISCC) PLUS. While individual wrappers may not explicitly contain recycled plastic, the average recycled feedstock used in production is documented, reinforcing the brand’s transparency and commitment to sustainability.

Cadbury’s new packaging is not only the highest percentage of recycled flexible plastic utilized in its global offerings but also the first to prominently display the recycled content percentage on the packaging. This initiative includes a QR code that directs consumers to a digital platform detailing Cadbury’s sustainable packaging efforts and offering resources for recycling.

This rollout follows Cadbury’s previous introduction of 30% certified recycled plastic packaging in 2022, demonstrating the brand’s ongoing evolution towards greater sustainability. Mondelēz is also expanding its sustainability initiatives in North America, with similar advancements in packaging for products like Triscuit.

As regulatory frameworks, such as the European Union’s Packaging and Packaging Waste Regulation, increasingly emphasize recycling and sustainable practices, Cadbury’s commitment to using advanced recycling and mass balance methodologies positions the brand favorably within this evolving landscape. Through these efforts, Cadbury not only enhances its environmental credentials but also sets a precedent for the confectionery industry in sustainable packaging innovation.

Source

https://www.packagingdigest.com/food-beverage/cadbury-launches-80-recycled-plastic-packaging

Delfort has unveiled its latest advancement in food packaging technology with the introduction of thinbarrier 302, a specialty paper designed to offer robust protection for perishable items such as ice cream, chocolates, and sweets. This innovative product aims to serve as an alternative to traditional packaging materials, enabling the safeguarding of food quality during transportation and storage.

The thinbarrier 302 paper is notable for its exceptional barrier properties, including resistance to moisture, oxygen, aroma, and fat. Developed in collaboration with Henkel, this cold-sealing solution works seamlessly with compatible coatings to ensure that the taste, appearance, and texture of food products remain intact, even under challenging conditions.

One of the standout features of this paper is its resiliency; it boasts flex-crack resistance, rendering it capable of withstanding the rigors of handling and transportation. Notably, thinbarrier 302 contains no intentionally added per- and polyfluoroalkyl substances (PFAS) and is recyclable according to the CEPI method, aligning with contemporary sustainability goals.

Delfort has also emphasized the operational advantages of this product, highlighting a release coating that prevents the paper from sticking to itself during storage and processing. This characteristic is designed to facilitate smooth operations on packaging lines.

The efficacy of thinbarrier 302 is exemplified in its measured properties, with a moisture vapor transmission rate (MVTR) of less than 10 at 23°C and 85% humidity. This capability aims to prevent freezer burn, particularly for ice cream products, while its oxygen transmission rate (OTR) of less than 30 strives to preserve the flavours and aromas of a variety of foods, ensuring a delightful consumer experience.

In the wider context of sustainable packaging solutions, the industry is witnessing significant innovations. For example, Mondi’s thinnest barrier paper is set to be converted into recyclable bread bags, while Huhtamaki has gained recognition for its OmniLock Ultra Paper, a fully recyclable option intended to replace non-recyclable multi-layer laminates.

Delfort’s thinbarrier 302 represents a significant step forward in food packaging technology, combining functionality with sustainability in a manner that benefits both producers and consumers alike.

Source:

https://packagingeurope.com/news/delfort-introduces-cold-sealable-barrier-paper-for-temperature-sensitive-foods

In a commendable initiative aimed at reducing plastic waste, Sainsbury’s has announced plans to save an estimated 20.2 million pieces of plastic annually by introducing kerbside recyclable paper packaging with bamboo netting for its own-brand avocado twin packs. This eco-friendly packaging will first undergo a trial phase in 77 selected Sainsbury’s supermarkets, where customers can purchase the Ripe & Ready Avocados twin pack presented in this innovative design.

As affirmed by Claire Hughes, Director of Product and Innovation at Sainsbury’s, the switch to paper packaging represents a critical component of the company’s broader strategy to achieve a greener future. “The initiative reflects our continuous efforts to help develop more sustainable and innovative packaging solutions,” Hughes stated, expressing anticipation for customer feedback during the trial period.

Sainsbury’s sustainability journey does not end with avocados. The retailer has implemented various initiatives, including the introduction of the ‘Good to Know’ logo, which alerts consumers to packaging that is more sustainable, such as those featuring reduced plastic content. Notable examples include the recyclable cardboard trays for their chicken and fish products, projected to save 694 tonnes of plastic annually.

The commitment to environmental responsibility is echoed across the retail sector, with competitors like Tesco also exploring sustainable practices. Tesco is currently trialing recyclable cardboard containers for its avocado products and has begun eliminating barcode stickers in favor of laser-etched information, a change that is anticipated to reduce plastic usage significantly.

Sainsbury’s innovative packaging solution for avocados marks a promising step in the industry-wide shift towards sustainability. Should the trial prove successful, a broader rollout in stores and online is on the horizon, reinforcing Sainsbury’s dedication to minimizing its environmental footprint.

Source:

https://packagingeurope.com/news/sainsburys-repacks-avocados-in-recyclable-paper-with-bamboo-netting

Bristol based strategic brand design agency, Outlaw, has redesigned Peroni Nastro Azzurro’s secondary packaging, the first global update to the brand’s core packaging since 2018.

Peroni Nastro Azzurro has set an ambitious goal to position itself among the top 10 beer brands globally by 2030, with packaging reform acting as a pivotal element in this growth trajectory. The brand’s last redesign, which occurred in 2018, reflected outdated premium codes and had gradually lost impact against bolder and more visually compelling rival products. Even Peroni’s own 0.0% and ‘Stile Capri’ variants began to eclipse its traditional packaging, further underscoring the need for innovative change.

With a presence in 70 markets worldwide, enhancing the core packaging design offered a significant opportunity for the brand to strengthen its market position. The objective was clear: to improve shelf visibility and desirability while enhancing the brand’s premium perception among consumers.

Extensive research revealed key visual assets that resonated most powerfully with consumers. Capitalizing on these insights, Outlaw explored early design concepts, which were subsequently tested across three strategic markets. The results indicated marked improvements in shelf impact, purchase intent, and premium perception.

Outlaw’s design solution prominently featured the blue ribbon—‘Nastro Azzurro’—transforming it into the focal point of the brand’s identity. This bold design element sweeps elegantly across each packaging format, symbolizing the sophistication and passion synonymous with Peroni. The innovative design creates an ‘endless ribbon’ effect, ensuring distinctiveness whether seen on shelves or highlighted in promotional displays.

The iconic logo, traditionally known as ‘the Amaretti,’ was subtly refreshed to enhance visibility while preserving its premium aesthetic. The redesigned packaging also showcases a bespoke green glass bottle, evoking the essence of Italian sunlight and enhancing product appeal, particularly in markets where Peroni is still establishing its presence.

Navigating the complexities of a global rollout, Outlaw extended the new design to 0.0% and Gluten Free variants, thereby creating a cohesive design system. Comprehensive packaging templates and guidelines facilitated a seamless implementation process across diverse market specifications.

The reimagined secondary packaging of Peroni Nastro Azzurro is currently being launched across various local markets, marking a new chapter in its journey.

As Alex Rexworthy, design director at Outlaw, eloquently stated, “It was an honour to unleash the ‘Nastro Azzurro’ and send it rippling around the world in this redesign.” Meanwhile, Mike O’Donoghue, global head of brand at Peroni Nastro Azzurro, expressed satisfaction with the results, noting the enthusiasm of local teams as they anticipate the new blue ribbon’s prominent presence on shelves.

This strategic redesign not only reinvigorates Peroni Nastro Azzurro’s visual identity but also aligns it with the brand’s ambitious aspirations for growth and global recognition.

Source:

https://www.packagingnews.co.uk/design/new-packs/bristol-agency-outlaw-creates-new-packaging-for-peroni-nastro-azzurro