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Bokomo Corn Flakes, a beloved breakfast staple cherished by generations, has recently launched fresh new packaging alongside an enhanced recipe. The updated offering features a larger 1.4kg bag, providing added value while underscoring Bokomo’s dedication to quality and evolution. In a series of blind taste tests, Bokomo Corn Flakes emerged as the preferred choice among…

In a significant step towards enhancing both convenience and environmental responsibility, RFG Foods is proud to announce the launch of a new 200ml recyclable plastic bottle for its Hinds Spices range. This innovative packaging not only meets the demands of modern consumers but also reinforces the brand’s dedication to sustainability and reducing waste. According to…

In the world of corporate accountability, the repercussions of unfulfilled promises can be particularly significant when they stem from a major brand like Coca-Cola. Recently, the beverage giant unveiled updated voluntary environmental goals that have drawn sharp criticism from environmentalists and circularity experts alike. Coca-Cola’s newly announced sustainability objectives extend its commitments in the realms…

Brand owner Mondelēz expands its use of advanced recycling and mass balance allocation to boost packaging sustainability. In a noteworthy advancement for packaging sustainability, Mondelēz International has begun rolling out Cadbury sharing bars packaged in 80% certified recycled plastic across the United Kingdom and Ireland. This initiative marks a significant milestone in the brand’s commitment…

Delfort has unveiled its latest advancement in food packaging technology with the introduction of thinbarrier 302, a specialty paper designed to offer robust protection for perishable items such as ice cream, chocolates, and sweets. This innovative product aims to serve as an alternative to traditional packaging materials, enabling the safeguarding of food quality during transportation…

In a commendable initiative aimed at reducing plastic waste, Sainsbury’s has announced plans to save an estimated 20.2 million pieces of plastic annually by introducing kerbside recyclable paper packaging with bamboo netting for its own-brand avocado twin packs. This eco-friendly packaging will first undergo a trial phase in 77 selected Sainsbury’s supermarkets, where customers can…

Bristol based strategic brand design agency, Outlaw, has redesigned Peroni Nastro Azzurro’s secondary packaging, the first global update to the brand’s core packaging since 2018. Peroni Nastro Azzurro has set an ambitious goal to position itself among the top 10 beer brands globally by 2030, with packaging reform acting as a pivotal element in this…

Into The Light, the Stockport and Liverpool-based branding and design agency, has created the look for a new kids drink from Horlicks, owned by Warrington-based Aimia Foods. Horlicks, a celebrated name in malted beverages for over 150 years, has embarked on an exciting journey with the launch of Horlicks Kids Chocoland. This innovative product represents…

Flexible packaging specialist Korozo Group has worked with confectionery group Zertus UK & Ireland on the introduction of Baileys Chocolate Nut Mix pouches. In an exciting development for the renowned Irish cream liqueur brand, Zertus UK & Ireland has ventured into the adult snack market with a new range of products. This strategic move aims to…

Manchester-based creative agency LOVE has unveiled a colourful new identity for US snack brand Back to Nature. Back to Nature has recently unveiled an exciting redesign that captures the essence of its origins while appealing to contemporary consumers. The refreshed logo, inspired by the Californian sunrise, incorporates the brand’s iconic leaf, paying homage to its…