Day: February 3, 2025

DS Smith has worked with London-based CBD drinks start-up Goodrays to switch to paper packaging.

Goodrays, a rapidly growing brand known for its innovative carbonated drinks, has made significant strides in its sustainability efforts. Initially available on platforms such as Goodrays.com, Amazon, and eBay, the company has successfully transitioned to major supermarkets, including Tesco, Sainsbury’s, and Waitrose.

A key factor in this expansion is Goodrays’ collaboration with DS Smith, which has resulted in a bespoke packaging design that is not only easier to fold but also crafted from fibre-based materials. This innovative approach, combined with the use of a specialized cutting tool, has led to an estimated 20% reduction in carbon footprint. Furthermore, the new design allows for increased efficiency in transportation, enabling up to four times more product to be loaded into a single van, thereby reducing the number of trips to suppliers.

DS Smith employs its ‘Circular Design Metrics’ to evaluate and enhance the circularity of packaging solutions across eight critical indicators. This commitment to sustainability aligns seamlessly with Goodrays’ mission to deliver high-quality products while minimizing environmental impact.

Ben Simms, head of operations at Goodrays, emphasized the importance of partnering with like-minded organizations: “We’re a fast-growing business that is determined to get the highest quality products into the hands of our customers while being as kind to the planet as we possibly can. For us, it is critical that any partner we work with is aligned to those values.”

Anne Curtis, business lead for e-commerce at DS Smith, echoed this sentiment, stating, “It has been incredibly rewarding working with Goodrays given the alignment of their brand values with ours. Sustainability is in our DNA at DS Smith, and that is evidently the case at Goodrays too.”

Through this collaboration, Goodrays is not only enhancing its product availability but also reinforcing its commitment to sustainability, paving the way for a greener future in the beverage industry.

Source:

https://www.packagingnews.co.uk/design/new-packs/ds-smith-partners-with-cbd-brand-goodrays-on-fibre-based-packaging

DS Smith has developed new ecommerce packaging for V. Rοubis, creator of Greek juice drinks brand Bfresh Spitiko.

In the evolving landscape of consumer goods, the quest for sustainability and innovation is paramount. Bfresh Spitiko, a prominent juice brand known for its premium products packaged in glass bottles, has taken significant strides in this direction by collaborating with DS Smith, a leader in packaging solutions. This partnership has led to the development of a groundbreaking packaging system that replaces traditional wooden trays with a modern, eco-friendly alternative.

The new packaging employs fibre-based corrugated cardboard, which not only enhances the aesthetic appeal of the product but also ensures a sturdy and compact casing for the glass bottles. By eliminating the outdated use of polystyrene foam and air cushions, this innovative design significantly reduces environmental impact, thereby aligning with contemporary consumer expectations for sustainability.

Central to this innovative packaging solution is the inclusion of a QR code, which directs consumers to Bfresh Spitiko’s ecommerce platform. This integration not only promotes customer engagement but also streamlines the purchasing process, demonstrating a commitment to both quality and modern commerce.

Vasilis Roubis, the chief executive and founder of Bfresh Spitiko, expressed enthusiasm about the collaboration with DS Smith, highlighting the brand’s dedication to providing top-notch packaging that resonates with customer standards. His sentiments reflect a broader industry shift towards sustainability in product presentation and transport.

George Filippoglou, the cluster managing director of DS Smith’s packaging division, echoed this sentiment, emphasizing that the new packaging is a testament to the successful partnership between the two companies. The transformation promises a more recognizable product, one that customers associate with quality and an environmentally conscious ethos.

In conclusion, the collaboration between Bfresh Spitiko and DS Smith marks a significant advancement in the juice packaging sector. By prioritizing sustainability and innovation, this partnership not only enhances product integrity during transportation but also responds to the growing consumer demand for responsible packaging solutions. As the industry continues to evolve, such initiatives will undoubtedly serve as benchmarks for future developments in sustainable packaging.

Source:

https://www.packagingnews.co.uk/design/new-packs/ds-smith-develops-ecommerce-packaging-for-bfresh-spitiko-juice-brand

Design agency Sunhouse has revamped the packaging for skincare brand Simple.

The recent redesign of Simple’s packaging embodies a harmonious blend of geometric shapes inspired by the leaf motifs in the brand’s logo. This approach not only reflects Simple’s expertise in skincare but also emphasizes the inherent kindness that the brand represents. By leveraging a design language rooted in simplicity, the new packaging aims to resonate with consumers who increasingly seek effective products from trustworthy brands.

Sally Knapton, partner and executive director at Sunhouse, articulates the evolving expectations of today’s skincare consumers, who demand better results from brands they can rely on. The challenge, as Knapton notes, was to evolve Simple in a manner that honors its commitment to kindness while addressing these heightened expectations. This evolution involved unlocking the brand’s intrinsic simplicity as a strategic asset, allowing it to stand out in a crowded and often convoluted marketplace.

Creative director Chris Griffiths further emphasizes the objective of recalibrating the brand’s assets and messaging. The new design framework aims to reduce complexity while accentuating Simple’s optimistic and open personality. By capturing the essence of simplicity, the redesign not only enhances the brand’s premium credentials but also increases its visibility on the shelves. In a chaotic world, this thoughtful design serves as a testament to the beauty of simplicity, effectively elevating Simple’s presence in the skincare category.

Source:

https://www.packagingnews.co.uk/design/new-packs/sunhouse-refreshes-packaging-for-simple-skincare